The Story Behind One For The Troops

One For The Troops was inspired by our friend and brother, a captain in the United States Marine Corps, who is currently serving his third combat tour in support of Operation Enduring Freedom/Operation Iraqi Freedom.

Ever since his first deployment there has been a tremendous outpouring of support among family, friends, colleagues and acquaintances for our brother and his fellow marines. Before deploying in spring 2008, we asked him again how we could help and this time he recommended we think beyond sending him care packages and instead focus our energy on supporting veterans and their families.

The clear choice for a charity partner was Iraq and Afghanistan Veterans of America (IAVA), the first and largest nonprofit, non-partisan organization dedicated to supporting our veterans. IAVA’s mission is to improve the lives of Iraq and Afghanistan veterans and their families.

To raise funds we quickly focused on the beloved military-issue “helmet bag” our brother had given us over the holidays. The bag’s design is equal parts practical and cool. It has tons of pockets for gym shoes, beach reads, diapers and client presentations, while also earning the envious “where did you get that?” inquiry when toted around town.

The custom One For The Troops helmet bag is one way we can support our troops, a small token of appreciation that we know will go far (and turn a few heads along the way!) By partnering with IAVA, purchasing the One for the Troops bag will truly support those who serve for us every day.

Our goal is to raise $25,000 in 2008 — thank you for helping us along the way.